Amazon growth is not a marketing project. We built Go2Market accordingly.
Developing sales on Amazon involves far more than campaigns and product pages.
Commercial decisions, catalogue data, content, advertising, availability, logistics and account operations continually affect one another. When these areas are managed separately, even good work can produce a weak overall result.
Go2Market brings the specialists and operating discipline required to manage those connections.
We combine strategic thinking with day-to-day execution so that your business can develop sales on Amazon with clearer priorities, defined ownership and greater control over what happens next.
BUILT FROM THE OPERATIONAL SIDE OF E-COMMERCE
We understood the work before we built the agency
The story of Go2Market did not begin with an agency service list.
Our experience started in 2014, through practical work across international e-commerce, logistics, product offers, supply chains and marketing. Go2Market formally launched in 2018 as a result of that experience and a growing conviction that brands needed a more connected way to manage Amazon.
That background continues to shape the way we work.
We do not see Amazon as an advertising channel operating alongside the rest of the business. We see a commercial system in which a stock decision can change campaign priorities, a catalogue issue can limit conversion and a poorly prepared market entry can consume resources before the opportunity has been properly tested.
This is why our work begins with the wider business situation.
We establish what Amazon is expected to deliver, what is currently limiting the account and which areas need to work together before recommending more activity.
WHY GO2MARKET EXISTS
Businesses needed more than another specialist supplier
As an Amazon operation develops, responsibility often becomes fragmented.
One team manages advertising. Another prepares content. Operations handles listing problems. Logistics works from separate stock information. Commercial decisions are made elsewhere again.
Each team may be competent. The client is still left to connect their decisions.
Go2Market was built to remove that gap.
We work as a partner for the controlled development of sales on Amazon, combining specialist expertise with one shared view of the account and the business behind it.
That may mean preparing a company for launch, taking over an established Seller Central or Vendor Central operation, supporting European expansion or strengthening one area alongside an internal team.
The scope changes. The principle does not.
We diagnose before acting, define responsibilities before execution and connect each specialist decision with its wider commercial consequence.
AMAZON 360
The account is managed as one system, not a collection of services
Go2Market brings together the areas that shape Amazon performance: commercial direction, content, Amazon Advertising, account operations, analytics, logistics context and compliance.
We call this model Amazon 360.
It does not mean adding every possible service to every engagement. It means understanding the dependencies between the areas that are relevant to the client’s objective.
A campaign team should know when availability changes. A content specialist should understand the search behaviour behind the advertising traffic. An operational issue should be assessed for its impact on sales, launches and active budgets.
Where one area affects another part of the agreed scope, the information reaches the specialist able to respond.
This gives your business access to focused expertise without leaving your internal team to coordinate several disconnected providers.
THE GO2MARKET OPERATING SYSTEM
Important work should not depend on the memory of one person
Experience matters. It becomes significantly more valuable when the organisation can apply it consistently.
The Go2Market Operating System is our internal method for managing work across Amazon accounts. It connects account knowledge, priorities, responsibilities, quality control and responses to risk.
Objectives and responsibilities are established at the start. Material activities have an owner, a purpose and an expected result. Current information remains available to the people who need it, while leaders step in when an issue requires escalation.
Lessons from completed work are retained through shared standards, procedures and checklists rather than disappearing into an individual inbox.
This creates continuity when the account grows, the team changes or several marketplaces need to be managed at the same time.
It also makes the work easier to understand from the client side. Your team can see what is being addressed, why it matters, where a dependency sits and what should happen next.
THE PEOPLE BEHIND THE ACCOUNT
One coordinated team does not mean one generalist
Amazon requires different forms of expertise.
Go2Market brings together people working across Customer Success, Seller Central operations, Vendor Central, Amazon Advertising, content, design and customer service.
The Customer Success team maintains the wider account context and coordinates the relationship with your organisation. The specialist decisions remain with the people closest to the work.
Advertising is managed by Amazon Advertising specialists. Vendor Central is handled by a dedicated Vendor team. Content and design are developed by people responsible for customer research, marketplace copy and creative execution. Operational issues reach the teams experienced in catalogue and account processes.
You gain one clear route into Go2Market without reducing complex Amazon decisions to the judgement of one account manager.
Your team should not have to manage every conversation between the agency’s departments. That coordination is part of the service.
FOUNDER-LED, BUILT TO SCALE BEYOND ONE PERSON
A practical perspective still sets the direction
Go2Market was founded by Tomasz Jankowski, whose experience includes international e-commerce, business development, product management, negotiation and supply-chain management.
That practical perspective established an important principle for the company: strategy has value only when the organisation can execute it.
Today, the direction is supported by leaders and specialist teams responsible for different parts of the Amazon operation.
The business is therefore founder-led without making client delivery dependent on the founder or another single expert.
Knowledge is distributed across teams, working standards and the Go2Market Operating System. This allows the organisation to support broader portfolios and more complex accounts while maintaining specialist responsibility.
TOTAL OWNERSHIP
We do not measure success by the number of tasks closed
A listing can be published without resolving the reason a product is difficult to find.
A campaign can be optimised while the advertised product is losing availability. A case can be submitted to Amazon without anyone assessing what the issue means for the wider account.
Completing the assigned action is not always the same as solving the business problem.
Total Ownership means that Go2Market follows the connected consequence of the work within the agreed scope.
We look for the actual source of the issue, involve the right specialist and make the next dependency visible. Where the action belongs to your business, we explain what is required and why. Where the outcome depends on Amazon or an external adviser, we state that limit clearly.
It is not a promise that we control every variable.
It is a commitment to taking responsibility for the quality, coordination and progress of the work entrusted to us.
HOW WE BEHAVE WHEN THE WORK BECOMES DIFFICULT
Trust is built in the way problems are handled
Amazon does not always follow a predictable route. Account cases can require further evidence. Platform decisions may be outside the control of both the client and the agency. A launch assumption may prove incorrect once real market data becomes available.
These are the moments when the working relationship matters most.
We do not guess when the answer needs verification. We do not wait until a deadline has passed before communicating a risk. We do not blame another department when several teams have contributed to the outcome.
We establish what is known, what still needs to be checked and who owns the next step.
Where the client’s preferred direction carries a material risk, we explain the reason and recommend a safer or more commercially credible route.
Inside Go2Market, the departments resolve their differences as one team. From the client’s perspective, responsibility stays with Go2Market rather than being passed between specialists.
This is what transparency means in practice: clear information early enough to support a decision.
DATA SHOULD LEAD TO A DECISION
We use metrics to understand the account, not to avoid judgement
Amazon provides a large amount of data. More reporting does not automatically create more control.
ACoS, RoAS, TACoS, conversion, traffic and sales can all describe an important part of the account. None of them explains the full business result in isolation.
Go2Market connects the available marketplace data with product priorities, stock, price, costs and the commercial information supplied by your organisation.
Our responsibility is to interpret what the numbers mean, identify the limits of that interpretation and recommend what should happen next.
Where the information does not support a confident conclusion, we say so.
The aim is not to create certainty where none exists. It is to reduce avoidable guesswork and make better decisions with the evidence available.
SERIOUS ABOUT THE WORK. HUMAN IN THE WAY WE DO IT.
Strong standards need a team willing to learn together
Amazon changes constantly, but expertise is not built by reacting to every update in isolation.
It develops when people compare experience across accounts, challenge assumptions and retain what they learn.
Go2Market brings together specialists from different Amazon disciplines and product categories. Solved problems contribute to shared knowledge, while new situations can be assessed from more than one operational perspective.
That exchange matters for clients. It reduces dependence on individual experience and gives difficult questions access to a broader team.
It also shapes our culture.
We expect precision, preparation and accountability, but we do not confuse professionalism with distance. Open communication, shared responsibility and a willingness to ask for another specialist’s perspective make the work stronger.
WHO WE WORK BEST WITH
Built for businesses that need Amazon to become more manageable
Go2Market works with established brands, manufacturers, distributors and vendors at different stages of Amazon development.
Some are preparing to launch. Others already operate through Seller Central, Vendor Central or a hybrid model. Many have internal e-commerce expertise but need deeper Amazon specialisation, additional capacity or better coordination across several markets.
The strongest fit is a business that wants to understand how Amazon contributes to its wider commercial model.
It is prepared to share reliable product and account information, make the decisions that belong to the brand owner and work through priorities rather than commission disconnected activity.
We can take responsibility for a wider Amazon operation or support one defined area alongside your existing team.
What matters is that the scope reflects the real situation and gives each side clear ownership.
